Kids today don’t respond to advertising like they did in the good ol’ days, when a company executive would come to your home and spank you until you bought something. Millennials need to identify a certain idea or feeling with a product before they buy it. And with what do today’s youths identify with? Feels. May-mays. Molly. Swags. Man and/or lady buns. Today, we look at 33 bad-ass brands that are totally getting teenagers to empty out their pockets with their hard-earned Panera Bread sandwich presser money:

Thanks to r/FellowKids and Buzzfeed for some of the images above. And love these totally relevant marketing efforts geared towards today's youth? Then check out our other galleries on old people failing on Facebook and forwards from Grandma.

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